Aesop
The Foundation of Mindfulness
The Ask
Develop a headline-driven campaign using personified headlines.
The Solution
Create a campaign for Aesop that will inspire people to view their skincare routines as mindfulness rituals.
Strategic Idea
Transform skincare into a mindful ritual, nurturing both skin and spirit.
Key Objective
Empower busy professionals and wellness-oriented individuals to reclaim their peace of mind with purposeful skincare rituals that nurture their skin, ease stress, and cultivate mindfulness in the chaos of everyday life.
Conclusion
I thoroughly enjoyed this project. I dug deep into creating a strong, strategic direction for this campaign, and I believe it really shines in the final mockups. I believe it strengthen the art direction of our mockups well, allowing us to create and implement a really cool system of copy.
Josh Novick, Martyn Rhee, Ari Spitaleri