Hitman x Brioni Collaboration
The Ask
Create a collaboration between a video game and a brand that does not associate with the video game industry.
The Solution
Partnered the popular stealth-based assassination game, Hitman, with the high-end men’s fashion brand, Brioni.
Strategic Idea
A suit is more than clothing, it’s a statement of intent.
Key Objective
Redefine luxury for younger, style-conscious men by positioning Brioni as a brand that blends Hitman's world of calculated strategy with Brioni’s power of great style.
