Wildscape Ales
Escape to the Wilds
The Ask
Create a logotype for a made-up brewing company, and create 3 flavors of beer for it.
The Solution
Developed 3 flavors for a beer called Wildscape Ales, targeted towards older Gen Zers who are outdoor enthusiasts.
Strategic Idea
Turning every outdoor adventure into an unforgettable experience.
Key Objective
Position Wildscape Ales as the ultimate beer for adventurous 21-26-year-olds who embrace the outdoors, making it the go-to choice for moments of exploration, connection, and relaxation with friends.
Flavors
Mystic Mirage Hazy IPA
Golden Canopy Blonde Ale
Arctic Aura Helles Lager
Merchandise
Shirts
Beanies
Coasters
Mockups
Conclusion
I had a great time with this project because I was able to combine two passions of mine: the Great Outdoors and beer. This project really pushed me as I had to be hyper focused on the various details of the packaging materials. Additionally, it showed me that I like packaging design, so I may want to pursue that in the future.